I want you to take a second and think about famous innovations. Think about the amazing people who thought of these concepts and the impact of their work on the rest of the world.
How many of these innovations were passed through a committee?
Read MoreSometimes, maintaining the moral high ground can be lonely. However, you must not forget that someone is always watching you. There is always someone that looks up to you. You must be the one that sets the example, even when you feel alone in your principles.
Read MoreHybrid events, which blend in-person and virtual components, have been on the rise in recent years as a response to the COVID-19 pandemic and the need for social distancing. However, as the world starts to adjust to the new normal and the integration of technology in events, it is becoming clear that hybrid events are no longer a separate category, but rather a new norm in the event industry.
Read MoreSteve Jobs, the co-founder of Apple, was a visionary leader known for his ability to push the boundaries of what was possible and create products that changed the world. He had a deep understanding of the needs and desires of customers and was relentless in his pursuit of innovation. One of his famous quotes on innovation is "Innovation distinguishes between a leader and a follower.
Read MoreAs the COVID-19 pandemic comes to an end and life begins to return to some sense of normalcy, many companies are finding themselves struggling to maintain their corporate culture while working remotely.
Read MoreWithin the past couple of years, Keurig Dr Pepper and General Mills have caused controversy with their requests for proposals (RFPs) to public relations agencies. Keurig Dr Pepper has demanded 360-day payment terms in their RFP, while General Mills has included a number of "insane" conditions in their RFP, including a requirement for agencies to provide free work as part of the pitch process.
Read MoreHave you ever heard of Stockholm syndrome? It's a phenomenon where hostages start to feel a deep emotional attachment and loyalty to their captors. It's a strange and unsettling condition, but it turns out that agencies can suffer from a similar ailment: RFP syndrome.
Read MoreYour brand message is a vital aspect of your business that can influence how your team, customers, and community perceive your company. It includes the value proposition you communicate to your audience as well as your actions, inaction, and non-promotional communication. In times of crisis, such as the current global pandemic, your brand message becomes even more important as it can demonstrate your leadership and compassion in a time of need.
Read MoreOver the past decade, the world of business communication has seen an explosion with the advent of social media. Individuals can connect with others across continents with great ease and effectiveness. Unfortunately, many will be trapped in an endless cycle of networking, without ever reaching a point of productivity.
Read MoreComing up with unique, innovative ideas is a great way to set yourself apart from competitors. Do this by taking inspiration from outside your industry.
Read MoreFocusing too much on the planning phase of business makes many people reluctant to move forward and take action. To be successful in business, you must be ready and willing to take risks. Otherwise, you are a serial entrepreneur.
Read MoreTo become a true thought leader, it’s important to use your own voice in every aspect of your marketing strategy. It’s especially important when navigating social media content creation. Remember that this is where most copycat behaviors tend to seep into marketing plans.
Read MoreIn the year 2020, there is no shortage of either event services or creative agencies. In many cases, both may be offered under the same roof. So, finding the right partner for your next corporate event should be extremely easy, right?
Read MoreYou might actually find that customers themselves cannot identify why they are loyal to your brand. In many cases, it is because their decisions have little to do with logic and much to do with emotion.
Read MoreIn business, we have a tendency to think of “ego” as an exaggerated sense of self-importance. Companies all over the world are filled with people that value themselves over their co-workers and in turn, cause problems with the chemistry of the organization.
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